Erin Reiko, the person behind 'it's erin b.', is a freelance crochet designer and small business owner. Her YouTube channel, launched on May 10, 2020, focuses on crocheting and handcrafting.

Her channel is known for its engaging content on crochet and yarn art, aimed at a predominantly female audience aged 18-34. Erin is also active on Instagram and TikTok, extending her reach in the DIY and crafts community. it's erin b. is tagged under crochet.

Recent sponsors include GlassesUSA, BetterHelp, nativecos, BookoftheMonth and RealWhatnot. You can request access to our brand deal research below for a complete report.