Whatnot, founded in December 2019, is a live auction platform and social marketplace focusing on collectibles like sports cards, sneakers, luxury handbags, and more. The company, valued at $3.7 billion, is a privately held enterprise backed by investors including Andreessen Horowitz and Zion Williamson.

Whatnot provides a safe and verified environment for buyers and sellers, expanding into new categories and geographies, including plans for European expansion. The platform has a user-first mindset, with a focus on exceeding customer expectations and a documentation-driven approach for internal processes. Notable features include live auctions, giveaways, and an 8% platform sales fee.

Whatnot is also exploring new functionalities, such as tipping, and plans significant growth in staffing across various teams. RealWhatnot is tagged under livestream shopping.

Recent brand deals include Lori Tata, Pro Flipper, SaladsPokémon , Flipping and Punching and The Command Zone. You can request access to our brand deal research below for a complete report.