Amy Menzies is a YouTube beauty guru known for her self-titled channel's content, including themed makeup tutorials, haul unboxings, and lifestyle vlog entries. She started her channel on November 17, 2012, and has gained popularity for her engaging and creative content.

Amy features a mix of beauty, fashion, and lifestyle topics, attracting a predominantly female audience aged between 17 and 29. She is based in West Yorkshire, England, and has a subscriber count of 143K with a total view count of over 14.2 million on YouTube. Her content is known for being family-friendly and engaging, with an average of 694 likes per video.

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