Princess Polly, established in 2010 in Australia, is a popular online fashion retailer catering primarily to young women. With a focus on trendy, affordable fashion, the brand has gained a significant following through its active engagement on social media platforms.

Despite its fast-fashion model, Princess Polly is making strides towards sustainability, with 40% of new styles using lower impact materials and ongoing efforts to reduce carbon emissions. The brand operates with a demand-driven business model, aiming to avoid overproduction. Princess Polly has also embraced technological innovations like AR Try-On to reduce waste and returns.

As of 2023, it has a substantial presence in both Australia and the U.S., and has opened its first physical store in Los Angeles. pollyboutique is tagged under Fast Fashion.

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