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About Brand

Princess Polly, established in 2010 in Australia, is a popular online fashion retailer catering primarily to young women. With a focus on trendy, affordable fashion, the brand has gained a significant following through its active engagement on social media platforms.

Despite its fast-fashion model, Princess Polly is making strides towards sustainability, with 40% of new styles using lower impact materials and ongoing efforts to reduce carbon emissions. The brand operates with a demand-driven business model, aiming to avoid overproduction. Princess Polly has also embraced technological innovations like AR Try-On to reduce waste and returns.

As of 2023, it has a substantial presence in both Australia and the U.S., and has opened its first physical store in Los Angeles. pollyboutique is tagged under Fast Fashion.

Recent brand deals include Mia Aston, Delaney Childs, Sophia Marren, Jennveee and Morgan Yates. You can request access to our brand deal research below for a complete report.

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pollyboutique Sponsor History
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Delaney ChildsMorgan Yates
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