WhatsUpMoms, launched on Jun 7, 2013, is a collaborative channel by moms Elle Walker, Meg Resnikoff, and Brooke Mahan. It's the #1 parenting channel on YouTube with over 4.1 million subscribers and a genre focus on parenting.

The channel features mom hacks, style tips, recipes, DIY projects, activities for kids, and general vlogs. Notable for their parody videos, they have a significant following among parents, particularly mothers, in the age group of 25-45.

Recent sponsors include MattressFirm, EsteeLauder, staples, NHTSA and ring. You can request access to our brand deal research below for a complete report.