Born on March 26, 1992, in the United States, he has a Bachelor of Science degree in industrial and product design from Drexel University. Fowler also worked as an industrial designer for Bark & Co and hosted the podcast 'Sneakers Through Your Speakers'.

His YouTube channel, created on January 16, 2016, boasts over 1.1 million subscribers and is popular for its engaging content on sneaker culture. Seth Fowler is tagged under Sneakers.

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