Adidas AG, headquartered in Herzogenaurach, Germany, is a global leader in athletic apparel and footwear, known for its iconic three-stripe trademark. Founded in 1924 as Gebrüder Dassler Schuhfabrik, Adidas has grown to serve customers worldwide, except in select countries.

It's driven by footwear (55% of revenue), sportswear, and fashion-oriented apparel (38%), with the rest from accessories. Adidas fosters innovation, evident in its technology platforms like Boost, Lightstrike, Repetitor, 4D, and Strung, and collaborates with partners like BASF and Carbon. The brand emphasizes sustainability and digitalization in its products and processes.

Key franchises include Superstar, Stan Smith, Samba, Ultraboost, and NMD in footwear, and Tiro Pant, MyShelter Jacket, and Z.N.E. Hoodie in apparel. Adidas's brand equity is shaped by its cultural impact, technological advances, and strong athlete endorsements.

Recent brand deals include ShadeTV, Dri Miller, Foot Doctor Zach, HICONSUMPTION and GENT WITHIN. You can request access to our brand deal research below for a complete report.