School of Scent, led by Omar, started with a basic photograph of a favorite fragrance and evolved into a comprehensive fragrance content platform. Omar is also known for his presence on Instagram and TikTok, showcasing different facets of fragrance.

As of 2022, Omar has over half a million followers across his platforms and is developing his own fragrance, focusing on YouTube to grow his audience. School of Scent is tagged under fragrance reviews.

Recent sponsors include skillshare, benshakespearephoto, fragrance.one, IKEA and yousmellawesome. You can request access to our brand deal research below for a complete report.