IKEA, founded in 1943 in Sweden by Ingvar Kamprad, is a multinational conglomerate known for its modernist furniture designs, interior design solutions, and immersive showroom concept. It specializes in low-priced, flat-pack furniture for customer assembly.

With over 300 stores globally, IKEA is the world's largest furniture retailer since 2008. Its unique corporate structure involves franchises operated by Inter IKEA Systems B.V., with the majority managed by Ingka Group. IKEA's website features about 12,000 products and attracts billions of visitors.

The brand is committed to sustainability, using 99.5% recycled or FSC-certified wood, and aims for energy positivity and reduced plastic usage. Women constitute roughly 45% of its workforce, many in managerial positions. IKEA's market segmentation targets the global middle class with quality, affordable home furniture.

Their marketing and CSR strategies have strengthened their brand, making them a leader in the furniture industry.

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