Nico Leonard van der Horst, better known as Nico Leonard, is a Dutch YouTuber and entrepreneur born on August 21, 1987, in Amsterdam, Netherlands. He is recognized for creating content centered on high-end watches and is the biggest watch-related YouTube channel.

He founded and owns the luxury watch boutique Pride and Pinion, headquartered in Belfast, Northern Ireland. His YouTube career started in 2019 with Pride and Pinion and later rebranded to Nico Leonard, focusing on vlogs about his personal life in a less formal manner. He is known for his informal tone and outspokenness in the watch community.

Leonard also owns the clothing company GodTier, The Vault Competitions, and The Watch Repair Centre.

Recent sponsors include AthleticGreens, Shopify, revolutapp, iflwatches and brightcellars. You can request access to our brand deal research below for a complete report.