Shopify is a leading e-commerce platform that allows individuals and businesses to create their online stores. It offers a range of features including customizable themes, payment gateways, and shipping options.

Key demographics are predominantly female and male merchants, largely aged between 18 and 44. Shopify has experienced rapid growth, with significant revenue increases over recent years. Its revenue streams include subscription fees, transaction fees, and fees for premium features.

Shopify's key activities encompass software development, customer support, and marketing, and it has partnerships with payment processors and shipping companies. However, Shopify has faced controversy for its policy on hosting certain groups, specifically noted for not banning a right-wing anti-LGBTQ+ group, which has raised questions about its brand safety.

Recent brand deals include Formula Bone, Tadii G, Logan Ski Finance, Zac Ricci and Tales From The Stinky Dragon. You can request access to our brand deal research below for a complete report.