Bright Cellars is a personalized wine subscription service founded in Milwaukee in 2014 by two MIT graduates. The service utilizes a data-driven algorithm to match subscribers with wines that fit their taste preferences, based on a quiz.

Offering a variety of wines from around the world, including Chardonnay, Cabernet Sauvignon, and Pinot Noir, the company prides itself on its educational tasting cards and high customer satisfaction. Bright Cellars has received over 600,000 5-star ratings, indicating a strong brand reputation and customer loyalty. Subscriptions typically include four bottles per month at a standard cost of $80.

The company also offers gift subscriptions and promotes wine education through its Glass Half Full blog. brightcellars is tagged under wine subscription.

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