WHOOP, founded in 2012, is a leading brand in wearable fitness technology, valued at $1.2 billion with partnerships in major sports organizations. Known for the Whoop Strap 4.0, it offers detailed health metrics like heart rate, sleep quality, recovery, and strain.

Unlike competitors, WHOOP operates on a subscription model, providing the hardware for free. It's known for its data-driven approach, customer-centric marketing, and high-profile sponsorships, such as The Joe Rogan Experience. WHOOP's mission is to unlock human performance, leveraging advanced sensors and analytics to help users optimize their well-being.

The brand is engaged in continuous product development and consumer engagement, aiming to expand its market reach. whoop is tagged under wearable technology.

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