Founded in 2016 by Brian Tate, Oats Overnight is a DTC brand based in the United States. Known for its high-protein, spoon-free, drinkable oatmeal, the company emphasizes convenience, nutrition, and taste in its products.

Oats Overnight's oatmeal is gluten-free, soy-free, non-GMO, and does not contain artificial colors or preservatives. Their products are made with plant-based ingredients and whey protein that is 100% grass-fed, hormone-free, and antibiotic-free. The brand offers a variety of flavors and has a significant online presence with a strong following on social media platforms.

As of 2023, the company has expanded its customer base, entered retail partnerships with stores like Wegmans and Whole Foods, and has seen substantial revenue growth. Oats Overnight values in-house production for quality control and has upgraded to a larger production facility to meet increasing demand.

Recent brand deals include Captain Sinbad, FrumpyFit, Michel Janse, Will Tennyson and Abbey Sharp. You can request access to our brand deal research below for a complete report.