Frank Body is an Australian skincare brand, known for its unique coffee-infused products, including scrubs, lotions, and masks. It started in 2013 with a $5,000 budget and a simple coffee scrub.

It grew rapidly, selling over 3 million units in 141 countries. Valued at nearly $100 million AUD, the brand emphasizes a vegan, cruelty-free, and natural ingredient philosophy. Frank Body has a significant social media presence, especially on Instagram with 810k followers.

It's a major player in the premium yet affordable beauty market, with 50% of its 2020 revenue from the US, where it's available in major retailers and D2C. Founders Jess Hatzis, Bree Johnson, Steve Rowley, and Alex Boffa maintain control, focusing on cruelty-free products, with a goal to expand in Asia, particularly China. frankskincare is tagged under skincare.

Recent brand deals include Lily Brown, Anastasia’s Vlogs, SusieJTodd, Ella Victoria and Sophia and Cinzia. You can request access to our brand deal research below for a complete report.