Founded in 2013 by Tara Foley, Follain is a beauty brand dedicated to creating safe and effective personal care products. With a focus on clean beauty, Follain offers a range of skincare, makeup, bath, body, and hair products.

The brand prioritizes environmental health, featuring nutrient-dense ingredients and safe synthetics. Follain has undergone a rigorous approval process for its products, ensuring they are non-toxic and approved by their Health Advisory Board. Originally having physical stores, Follain shifted to online sales due to the pandemic.

The brand has been acquired by Credo Beauty and its products are also available at Ulta Beauty and Goop. Follain continues to grow and expand its presence in the clean beauty market. shopfollain is tagged under clean beauty.

Recent brand deals include Madelynn De La Rosa, Ellen Fisher, Lindsey Hughes, Cheap Lazy Vegan and Five Two Love. You can request access to our brand deal research below for a complete report.