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About Brand

Founded in 2013 by Adam Goldenberg, Don Ressler, and Kate Hudson, Fabletics is a global activewear brand offering affordable, stylish, and functional gear. Known for its VIP membership program, celebrity endorsements (Kate Hudson, Kevin Hart, Demi Lovato, and others), and a focus on inclusivity and sustainability.

Fabletics designs are predominantly manufactured in Asia, adhering to ethical sourcing codes. The brand faced controversy in 2021 over allegations of abuse at a supplier factory but has since taken steps to improve working conditions. Fabletics has expanded from an e-commerce platform to over 100 physical stores worldwide. Fabletics is tagged under activewear.

Recent brand deals include Mogsy, Sierra & Stephen IRL, Victoria LaShay, RemLife and Major Jay. You can request access to our brand deal research below for a complete report.

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Fabletics Sponsor History
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Sierra & Stephen IRLRemLife
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