Estrid, a Swedish brand founded in 2019, specializes in vegan and cruelty-free razors and body care products. Initially appealing to Gen Z through influencer marketing, the brand has expanded its demographic reach.

Estrid stands for gender equality and sustainability, offering a subscription-based service for its razors. They prioritize inclusivity and have been a disruptor in the hair removal industry. The company has grown significantly, entering B2B markets and retail, including a partnership with H&M.

Estrid is committed to social responsibility, supporting women survivors of war, and aims to impact the self-care industry positively. heyestrid is tagged under vegan.

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