Founded in 2013 in San Diego, California, Dr. Squatch is a men's personal care brand that emphasizes natural and non-toxic ingredients.

They are headquartered in Los Angeles, California. Dr. Squatch gained popularity with a unique marketing approach that blends humor and education, targeting a primarily male demographic aged 18-45.

They expanded their product line beyond soaps to include hair care, face wash, cologne, and deodorant. The brand is also associated with Jukebox, a similar brand for women. As of 2021, their annual revenue was $100 million.

Dr. Squatch faced criticism for its 2021 Super Bowl ad, which was perceived as reinforcing stereotypes. Despite this, they maintain a strong online presence and a commitment to environmentally friendly practices【6†source】【7†source】【8†source】【9†source】. drsquatch is tagged under organic.

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