Boots UK Limited, trading as Boots, is a British health and beauty retailer and pharmacy chain in the United Kingdom, also operating internationally. Founded in 1849, Boots has a rich heritage and has evolved into an integrated pharmacy, healthcare, and retail business.

With over 2,100 stores as of 2023, it ranges from local community pharmacies to large destination health and beauty stores. Boots is a part of the Walgreens Boots Alliance, the first global pharmacy-led, health and wellbeing enterprise. It is recognized for its extensive product range, including its own brand products like No7, the UK's No1 skincare brand, Soap & Glory, Liz Earle Beauty, and Sleek MakeUP.

Boots was designated a Superbrand in 2021, reflecting its market reach, product range, and service innovation, and has played a significant role during the COVID-19 pandemic, supporting the NHS with vaccinations and testing.

Recent brand deals include Freya Farrington, Amelia Liana, The Anna Edit, Emma Tamsin and Anastasia’s Vlogs. You can request access to our brand deal research below for a complete report.