Benefit Cosmetics, founded in 1976 and headquartered in San Francisco, is known for its unique brow products. Originally called 'The Face Place', it gained fame with its rose-tinted lip stain.

Acquired by LVMH in 1999, it is now a global brand available in over 30 countries at over 2,000 counters. Run by founders' descendants, Maggie and Annie Ford Danielson, it emphasizes innovation and staying true to its roots despite challenges like intense competition and pandemic impacts. Benefit focuses on customer-centric solutions, offers virtual consultations, and maintains a strong online presence with millions of followers. BenefitCosmetics is tagged under beauty.

Recent brand deals include BeautyyBird, CC Clarke Beauty, Claudis Welt, Manny Mua and Luna Montana. You can request access to our brand deal research below for a complete report.