Rich Lux is a prominent YouTuber known for discussing the online beauty community, often in a comedic and satirical manner. He has a significant following in the beauty, fashion, and drama genres.

Lux launched his makeup collection, including the Rich Lux Palette, collaborating with beauty brands like Gerard Cosmetics. Lux's content caters to both men's and women's fashion interests. Rich Lux is tagged under Beauty Community.

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