Launched on March 17, 2017, in the United Kingdom, the channel is known for its in-depth coverage of automotive technology, car history, and particularly Mercedes AMG models. The creator, known as Mr AMG on Instagram, uses visually engaging content to educate and entertain viewers.

It appeals to an audience interested in autos and vehicles, with a high brand safety rating.

Recent sponsors include hellofresh, PlariumGames, ProductionCrate, Airforlife and AthleticGreens. You can request access to our brand deal research below for a complete report.