The channel is known for its detailed and engaging tutorials, often exploring glam makeup looks and the latest trends in the beauty industry. The content is generally friendly and informative, aimed at both beginners and makeup enthusiasts.

Regular features include product testing, makeup challenges, and insights into the beauty world. PopLuxe is tagged under Beauty.

Recent sponsors include shoptemu, dossierlabs, Rafflecopter, scentbird and liquidiv. You can request access to our brand deal research below for a complete report.