Founded in 2014, Scentbird is a New York-based company offering a monthly subscription service for fragrances and perfumes. It features an algorithm that categorizes consumers into one of 8 Fragrance archetypes for accurate scent suggestions.

Led by founder and CEO Mariya Nurislamova, Scentbird leverages a TruScent Recommender and a diverse scent database. The company aims to help consumers 'date' fragrances before committing, addressing the 'perfume graveyard' phenomenon. Scentbird is part of a broader ecosystem of beauty brands, including Confessions of a Rebel.

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