Niomi Smart is an English YouTuber, influencer, and author, born on May 26, 1992, in England. She started her social media career with a blog post-university, later becoming active on YouTube in 2014.

Known for her content on fashion, beauty, and a vegan lifestyle, she has a law degree from the University of the West of England (UWE, Bristol). Her popular YouTube content includes beauty routines, morning routines, and makeup tutorials, as well as plant-based recipes. Niomi released a book titled 'Eat Smart' in late 2016

Recent sponsors include Huel, LELO.Official, vorwerkgroup, Klarna and organicbasics. You can request access to our brand deal research below for a complete report.