Huel, founded in 2015 by Julian Hearn and James Collier in Aylesbury, UK, is a leader in nutritionally complete, sustainable, and plant-based meal replacements. With products like powders, ready-to-drink shakes, bars, and savory meals, Huel emphasizes affordability, environmental sustainability, and minimal animal impact.

Valued at $560M in 2022 with notable investors like Idris Elba, Huel operates globally, with key markets in the UK, US, Germany, and Japan. It has expanded its portfolio to include Huelwear, an eco-friendly clothing line. Huel faced controversy in 2023 when the UK Advertising Standards Authority banned two ads for misleading savings claims. Huel is tagged under nutritionally complete food.

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