She started her channel in April 2012 and has amassed over 290,000 subscribers. She is known for her detailed product breakdowns, value analysis, ingredient scrutiny, and swatches.

Influenced by fellow beauty YouTubers like Stephanie Nicole and Emily Eddington, Jen brings a light-hearted, no-ego approach to her channel. She has an engagement rate of 8.44% and averages around 279 comments per video

Recent sponsors include niraskincare, BoxyCharm, nandthriving and liveblueland. You can request access to our brand deal research below for a complete report.