YouNow, founded in 2011 by Adi Sideman and headquartered in New York, NY, is a live streaming and broadcasting app. The platform allows users to stream live video content or interact with other users' video streams in real-time.

It's known for its community-focused features and partnership program, enabling popular broadcasters to earn money. YouNow faced competition from apps like TikTok, Twitch, and Instagram Live, and underwent significant growth and changes in 2014-2015. It acquired BlogTV.com in 2013 and has collaborated with notable entities like MTV and The Huffington Post.

The platform places a strong emphasis on online safety, offering a variety of safety features and moderation. As of 2018, YouNow had 40 million registered users and handled 60K in-app purchases daily.

Recent brand deals include GOTDAMN ZO, The Paul Becker Channel, cjades, Paul Taligato and The Amateur Guru. You can request access to our brand deal research below for a complete report.