Founded in 2017 by Benjamin Kremer and Noël Bollmann in Munich, Germany, YFood has emerged as a leader in the smart food category, offering nutritionally balanced and convenient meal replacement products including drinks, powders, and bars. Initially aimed at busy professionals, the brand has expanded its appeal to a broader demographic.

YFood gained significant traction after appearing on the German TV show 'Die Höhle der Löwen' and received substantial investment from Nestlé, valuing the company at €430 million. With a focus on health-conscious consumers and an expanding international presence, YFood offers a variety of products catering to different dietary needs, including vegan options. YFoodEU is tagged under Nutrition.

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