Founded in 2006, YesStyle is an online retailer specializing in Asian and Asia-inspired fashion, beauty, and lifestyle products. Owned by YesAsia Holdings Limited, it offers a vast range of products from clothing and accessories to beauty items, primarily targeting the global market.

Despite its popularity, YesStyle faces criticism for lack of transparency in sustainable and ethical production practices. The brand's fast-fashion business model, with an extensive collection and rapid style changes, has raised sustainability and ethical concerns. The majority of products are sourced from Asia, including China, South Korea, Japan, and Taiwan YesStyle is tagged under Asian fashion.

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