Founded in 2004 by former PayPal employees Jeremy Stoppelman and Russel Simmons, Yelp Inc. started as an email-based referral network.

Yelp transformed into a user review and local business discovery site, experiencing significant growth and expansion. It introduced Yelp Audiences in 2021, an advertising platform connecting advertisers with consumers based on Yelp search activity. The platform emphasizes consumer privacy, allowing direct business-consumer interaction without third-party data purchases.

Yelp operates globally, with a strong presence in various countries including the UK, Canada, France, Germany, Japan, and Australia. It became profitable in 2014 and is headquartered in San Francisco, California. yelp is tagged under crowd-sourced reviews.

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