Xfinity, operated by Comcast Cable Communications LLC, is a top American telecommunications brand offering cable television, internet, telephone, and wireless services. Known for their Xfinity WiFi network of public hotspots and home gateways, they faced criticism for potential misuse of customer resources but have taken steps to ensure security and minimal bandwidth impact.

They introduced a 250 GB monthly bandwidth cap in 2008, later modified in 2012 to a 300 GB threshold with charges for excess usage, and raised to 1 TB in 2016. Xfinity's marketing strategies include leveraging popular culture, celebrities, sports sponsorships, and social media presence. They have a significant online presence, with robust social media followers and excellent SEO with over 2 million organic keywords.

Xfinity also engages in influencer marketing, partnering with figures like Ed Helms, and offers products like the xFi Gateway for enhanced internet experience.

Recent brand deals include Nate Hill, Triple M, At Home with Lucas, BasicallyIDoWrk and Mike Mu. You can request access to our brand deal research below for a complete report.