Xbox, a video gaming brand by Microsoft, was introduced in November 2001. It includes home video game consoles, applications, streaming services like Xbox Cloud Gaming, and online services such as Xbox network and Xbox Game Pass.

Xbox's direct competitors are Sony's PlayStation and Nintendo. The brand has evolved over four generations, with the latest being Xbox Series X and Series S. Microsoft's strategy for Xbox focuses on gaming services, subscriptions, and cloud computing, positioning it beyond traditional console hardware.

Key to this strategy is the xCloud game streaming service, powered by Microsoft Azure, and an emphasis on mobile gaming.

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