x-kom, founded in 2002 and headquartered in Częstochowa, Poland, is a private chain of stationary stores specializing in consumer electronics and appliances. It offers a wide range of products including laptops, computers, smartphones, smartwatches, gaming consoles, computer components, peripherals, televisions, and smart home devices.

With over 2,000 employees, x-kom operates 26 modern physical stores across Poland and is a popular online retailer in the country, also being the largest seller on Allegro, an online marketplace. It is one of the four largest electronics retailers in Poland. x-kom has expanded over 20 years from a small computer store to a group of companies, including subsidiaries like Al.to and Combat. Play is tagged under electronics.

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