Wish.com, operated by ContextLogic Inc., is an American online e-commerce platform facilitating transactions between sellers and buyers. Founded in 2010 by Piotr Szulczewski and Danny Zhang, it's headquartered in San Francisco, United States, with additional offices globally.

Wish underwent an IPO in 2020, but faced a significant market value loss subsequently. The platform has faced criticism for listing poor quality or counterfeit goods, leading to restructuring efforts under new leadership, including CEO Joe Yan. Wish is known for its large merchant base, primarily from China, offering a diverse range of products.

It employs gamification strategies like 'Blitz Buy' to engage customers and offers varying shipping options. The brand is actively involved in rebranding and restructuring to improve product quality and customer satisfaction, aiming to reduce return and cancellation rates and enhance user experience. wish is tagged under e-commerce.

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