Wise, formerly known as TransferWise, is a UK-based financial technology company founded in 2011 by Estonian businessmen Kristo Käärmann and Taavet Hinrikus. It specializes in cross-border payment transfers.
Wise is not a bank, but it offers accounts for customers to hold money for sending, receiving, and spending, with options to earn interest and FDIC insurance on deposits up to $250,000 through partnerships with banks. The company went public in 2021 with a listing on the London Stock Exchange and was valued at $11 billion. As of 2023, Wise has 16 million customers and processes £9 billion in transactions each month.
It operates in 170 countries, offers services like Wise Account, Wise Business, and Wise Platform, and has partnerships with companies like BlackRock. Wise faced criticism, including from the UK Advertising Standards Authority for misleading savings claims, and ethical concerns regarding digital COVID-19 immunity passports. CEO Kristo Käärmann faced penalties for tax default.
The company is known for its recent rebranding from blue to a green color palette.
Recent brand deals include Gio in the Philippines, Apure Guria!, picezah, Flying The Nest and Mr FBA UK. You can request access to our brand deal research below for a complete report.