LIVELY is a women's lingerie and apparel brand founded by Michelle Cordeiro Grant in 2015. The New York City-based company has a unique approach to lingerie, blending elements of activewear, lingerie, and swimwear.

It offers a variety of products including bras, underwear, loungewear, activewear, swimwear, fragrances, and self-care items. LIVELY is known for its comfortable, wire-free bras and its term 'leisurée', which describes its products' blend of style and comfort. The brand has a strong social media presence and has been featured in notable media outlets such as Cosmopolitan, Women’s Health, Vogue, Who What Wear, and Stylecaster.

Recent brand deals include Nikkia Joy, Pretty Pastel Please, Naptural85, Stephanie Lange and MissMangoButt. You can request access to our brand deal research below for a complete report.