Waterstones, founded in 1982 by Tim Waterstone, is a British book retailer operating mainly in the UK and other nearby countries. It employs around 4,500 staff across nearly 300 stores.

Key strengths include being the leading bookseller in the UK, strategic tie-ups with e-commerce companies, in-store marketing, and launching its own Café W Brand. Weaknesses include limited global expansion and challenges due to increasing online book sales. Opportunities for Waterstones involve leveraging digital spaces like e-books and global expansion.

Threats include the rise of e-books and competition from e-commerce book sellers. The brand is part of A&NN Capital Fund Management and positions itself as a local bookshop with a USP of selling books relevant to each locality. It's known for its strategic partnerships and community involvement, like supporting Dyslexia Action.

Recent brand deals include Fizzier, Jean's Thoughts, GothamChess, Books and Things and The Diary Of A CEO. You can request access to our brand deal research below for a complete report.