Founded in 2015 by Martin Donald Murray, Waterdrop is an Austrian company revolutionizing the beverage industry with its innovative 'microdrink'. These sugar-free cubes dissolve in water, adding natural fruit extracts, plants, and vitamins.

Waterdrop's mission is to promote hydration in a sustainable manner, reducing plastic use and CO2 emissions. The brand has expanded globally with over 2 million online customers and listings in 22,000+ retail stores, including Target, Walmart, and Sam's Club. Waterdrop has saved over 100 million plastic bottles through its eco-friendly approach.

The company's demographic is primarily women aged 25-50, but also includes teenagers and the elderly. Waterdrop's products are designed to be both aesthetically appealing and practical, akin to Apple products. The company emphasizes direct-to-consumer sales, with a significant portion of revenue coming from its online platform.

Waterdrop's global presence includes Europe, the USA, and Asia-Pacific regions, with a growing footprint in the sports market. waterdrop.us is tagged under hydration.

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