Founded in 1977 by Roy Raymond, Victoria's Secret is the largest lingerie retailer in the United States, known for its modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure, swimwear, as well as award-winning prestige fragrances and body care. Initially targeting male consumers for lingerie purchases, the brand shifted focus to female consumers in the 1980s, leading to massive growth.
The Victoria's Secret Fashion Show, a hallmark event from 1995 through 2018, contributed significantly to brand recognition. Despite challenges in recent years, including market share decline and controversy over corporate leadership, the brand remains influential with over 1,070 stores worldwide and a strong online presence. Environmental and social responsibility efforts include commitments to supply chain transparency, supplier diversity, and sustainable practices. victoriassecret is tagged under lingerie.
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