Upside, founded in 2016 and formerly known as GetUpside, is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. It provides personalized cash-back offers to empower individuals to gain greater purchasing power for their essential needs and helps businesses achieve measurable profits.

Billions of dollars in commerce run through the Upside platform annually, contributing to its retailers, consumers, and sustainability initiatives. Upside has embarked on a series of product and brand identity changes, including mobile payment options and a refreshed logo to enhance food retailer and user experiences. It has partnered with over 100,000 grocery stores, restaurants, gas stations, and convenience stores nationwide, giving 30 million consumers access to its offers via its app and partner apps.

Upside has a significant impact on sustainability, offsetting 3.3 million metric tons of CO2 and rescuing 1.75 million pounds of food since 2016.

Recent brand deals include RegularCars, The Rideshare Guy, itsjusta6, MMG and Ricer Miata. You can request access to our brand deal research below for a complete report.