Uniqlo, a Japanese apparel brand, is known for high-quality casual wear. It's a subsidiary of Fast Retailing Co.

Ltd. and follows a 'Made for All' philosophy, transcending age, gender, and ethnicity. Uniqlo adopted the 'SPA' strategy in 1997, focusing on private-label apparel.

It's famous for its innovative fabrics like HeatTech and AIRism. Uniqlo caters to Women, Men, and Kids & Babies with sub-brands for outerwear, tops, bottoms, inner-wear, and home wear & accessories. It focuses on simplicity, minimalism, and customer satisfaction.

Uniqlo expanded globally with notable success in Japan, the US, and China, operating over 1900 stores. Its marketing strategies include digital marketing, influencer collaborations, and customer-centric approaches. Uniqlo's commitment to innovation is evident in its Denim Innovation Center in Los Angeles and sustainable practices like BLUECYCLE JEANS.

The brand is valued at $7 billion as of 2016, ranking 91st on Forbes for world's most valuable brands and third in the fashion industry.

Recent brand deals include Koby Ohene, That Quirky Miss, Lily Pebbles, Eileen Nguyen and William Chuong (WilliamCG). You can request access to our brand deal research below for a complete report.