U7buy is an international provider of services related to online games, including in-game currencies, power leveling, in-game items, collectibles, and more. Initially focusing on popular MMORPGs like World of Warcraft, the site has expanded to nearly 50 online games.

Known for its quick delivery of virtual currency, often within 15 minutes, U7buy has a range of offerings from gift cards to software. However, customer service experiences have been mixed, with some users reporting slow response times and difficulties in obtaining refunds. The site uses an external review system and is considered an 'authority' in the gaming services sector.

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