Turo is a peer-to-peer car-sharing company that allows private car owners to rent out their vehicles via an online and mobile interface. It's often described as the 'Airbnb for cars.' Turo is a privately held company, funded by various private investors, venture capital firms, and corporations.

It has faced controversies, including blocking access to third-party services like CarSync and Fleetwire, raising concerns among hosts about the management of their fleets. Additionally, Turo has been involved in legal and regulatory issues, notably with airport authorities and in certain locations where its business model conflicts with existing regulations. Despite these challenges, Turo has shown strong revenue growth and is moving towards becoming a publicly traded company. Turo is tagged under car-sharing.

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