Truly Beauty is a vegan and cruelty-free brand known for its unique combination of health, sustainability, and performance in beauty products. They offer a wide range of hair, body, and skincare products, utilizing natural and vegan ingredients.

The brand is popular on social media platforms like TikTok, known for its colorful and playful packaging, and innovative products like Unicorn Fruit Whipped Body Butter and Buns of Glowry Butt Serum. They faced controversy under their former name but have since rebranded. They offer free shipping on orders over $50 and are available in stores like Urban Outfitters and Free People. trulybeauty is tagged under vegan.

Recent brand deals include thejazmarie, Hannah Blair, Jocy Reyes, Nil Sani and Alana Arbucci. You can request access to our brand deal research below for a complete report.