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tokopedia
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About Brand

Tokopedia is an Indonesian technology company specializing in e-commerce. Founded in 2009, it operates as a marketplace that connects merchants and buyers, supporting both C2C and B2C models.

Tokopedia offers a wide range of products across 25 categories and empowers SMEs by facilitating online business operations. It also provides digital products like credit, bill payments, vouchers, tickets, and fintech solutions including digital wallets and insurance. The platform has faced controversies, such as a significant data breach in 2020 and being listed as a 'notorious market' for counterfeit products.

Tokopedia is instrumental in creating jobs in Indonesia and is part of the 'unicorn' group of startups in the country.

Recent brand deals include The Lost Boys, Pavolia Reine Ch. hololive-ID, Falkro, Kaela Kovalskia Ch. hololive-ID and FlashGadget. You can request access to our brand deal research below for a complete report.

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