Today, also known as The Today Show, is an American morning television program that airs on NBC. It debuted on January 14, 1952, and was the first of its genre on American television.

It has experienced changes in its broadcasting format over the years, including an expansion to weekends and an increase in its weekday air time. Today has spawned several similar shows globally and has had a significant impact on American pop culture. It's also known for its influence in fashion, with segments featuring and influencing current trends.

In 2016, the advertising revenue during the first two hours of the show was reported to be $508.8 million. Additionally, Today has a strong digital presence, including a 24-hour digital streaming extension launched in 2020.

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