Tmall.com, part of Alibaba Group, is one of China's largest cross-border online marketplaces. It facilitates international brands, including SMEs and luxury goods, to sell goods in China without a physical presence.

Tmall Global has over 100 million active shoppers, with a fast-growing younger Generation Z demographic. The platform showcases a diverse range of products in categories like baby products, beauty, and vitamins & supplements. Tmall has been pivotal in connecting global brands with the Chinese consumer market, offering innovative logistics solutions and a robust supply chain.

The platform's rise reflects China's booming e-commerce sector and the shift of consumer preferences towards online shopping.

Recent brand deals include Oh Emma, Carslan_Official_US, typicallyychloe, mayuko and 我是老爸,我不要當爸!. You can request access to our brand deal research below for a complete report.