OUAI, created by celebrity stylist Jen Atkin, is a haircare, skincare, and fragrance brand known for its ultra-sleek packaging and Parisian aesthetic. It targets young adult consumers with a trendy, minimalistic approach.

The brand offers a variety of hair care, body care, and fragrances, emphasizing cruelty-free products without harsh chemicals. OUAI has expanded to include sustainable products like refills. It has a strong social media presence with 1.2m followers on Instagram and has been featured in media outlets like InStyle, Allure, and The New York Times.

OUAI is headquartered in Los Angeles, CA, and focuses on creating products that are visually appealing for both personal use and social media.

Recent brand deals include Bailey Sarian, Maya Galore, The Squeeze, Out & About and Off the Vine with Kaitlyn Bristowe. You can request access to our brand deal research below for a complete report.